This is a great video that shows some of the people behind the incredible Honda "Cog" that was one of the first Web 2.0 viral videos a few years back. This clip also shows some of the outtakes. Can you imagine the patience it must have taken to make that commercial?
rube goldberg,600 takes,patience,wow,honda accord The Making of "Cog" - The Incredible Honda Ad
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I may agree that some vids that don't belong in the viral channel end up there, but I would argue that this one clearly does.